Monday, 16 April 2012

New generation of Cell Phones - rapid technological advancements

I have always been a fan of Nokia, but I have not been into cellphones for a while. Last I was into cell phones Nokia (for its quality), Motorola (for style) and Samsung(features) were the big guys in the Cellphone industry here in SA . Then came Sony Ericsson with it's specialities, be it for gaming (who best to make gaming phones then the makers of the playstation 1,2 3 and PSP's), photography or music speciality phones. Another one of those  mobile phone companies who have had a meteoric rise to the top of the South African Cell phone rankings and has become the most popular and home to some of the most irritating social creatures is the Blackberry be it the curve, bold.

the sony ericsson xperia play - best mobile games phone
Sony Ericcson Xperia play gaming phone

 For those people who could afford it the iPhone of late has become popular not only in SA but it has taken the world by storm especially the iPhone 4s, this has forced companies like Nokia to move to the next level and make their latest addition of smart phones  the Nokia Lumia 800/900 to operate under the Windows OS, not Symbian like its predecessors. I personally liked Nokia's style before with their N95/96/97 smart phones, those were brilliant phones, and multimedia devices, they always offered a certain Nokia style and quality as well as alot of internal memory.

What I see now with Nokia's new direction is not individuality so much so but I see them trying to keep up and not leading the way as they did in the past, they are going for the iPhone type phone which is not bad and that is in fact the direction in which phones are headed, Cell phones have just become smaller tablets, or personal computers. Soon there will be no need for people to buy tablets because the cell phones will have all tablet abilities ans more with a more compact size. The design has become simple again, with just a rectangular shape, with a big screen and an attempt to make the lame shape attractive by using fancy casing. Its following the old trend of first making big cell phones with the latest features, then who can make the smallest but in this case thinnest, lightest phone with the same features as the competitors model, then they will improve the phone slightly while keeping the price high.

Cell phones, have become centred around apps and which offers the best apps with the best functionality, before the focus on getting the best screen resolution, the best touch screen interface (usability and all other things), the biggest memory and RAM (yes these devices are slowly becoming more powerful), who had the best stylish and which phone was best for entertainment. Now it has become the war of the applications, as if we need life to be made easier then it already is. Cell phone companies have also been advertising their phones as social media devices with things like Instagram which was an elite social network for fast photo sharing for Iphone users only (Which caused a big stir in the social media world when it sold out to Facebook for a billion us dollars. Other brands like blackberry use the elitist BBM as a social network to connect blackberry users, the social network has gotten so big here that you get left out of things just because everyone, organised and talked about things without your knowledge because you do not have BBM.

These brands work very smart they create little niches of supporters splitting the cell phone users into little iPhone and Blackberry Cliques where those who do not buy into that brand get left out, its like high school all over again, with the cool kids doing all the fun stuff and the parties...Hehe I'm just saying its a good marketing ploy, kids can beg their parents to get a Black Berry because 'everyone has it' and make their parents feel guilty if their kids social life suffers because they are not following this trend.

As for me I do not like following trends any more, I used to be into following technological changes but technology changes too fast for my liking. So I will buy my technology one 24 month contract at a time.


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