I have been blogging for almost 5 months now, and there is a
lot of information I have picked up during this period. I have read hundreds of
articles on blogging. They range from social media, SEO, monetising creating
back-links to content creation.
INFORMATION OVER LOAD - Finding someone to listen to
What I have noticed is that there is so much information on
blogging out there, most of the time everyone says the same thing, there are no
fresh ideas but other times there are bloggers out there who go out of their
ways to show that they know what they are talking about and actually prove that
their back-linking strategies work and that you can still have a successful blog
in this day and age. There are successful 6 & 7 figure bloggers out there
who share what others make you pay for free. It is hard to sift through all the
garbage on the internet and find these guys but once you do, you never really
need to listen to anyone else. There are guys out there that are supposed to
teach you how to make money online and have a successful blog when they have no
idea what they are talking about, when they themselves do not make any money and
hardly have any real traffic and no authority what so ever.
image by graur codrin |
I have learnt that you need to blog about something you know
and are passionate about so that you share quality content with your readers, I
was lucky enough to be a fitness junkie when I started my first fitness blog so it was
not difficult for me to choose a niche that I wanted to appeal to, it was not
difficult to post legit proven content because I was living it. I did not need
to make up stuff and have to do research all the time because I had knowledge
and experience with my topic. When I created this blog Genie Rising I wanted to post about
other random things that interest me that were not just fitness, I did not have
a niche in mind and I still don’t and that is fine with me to be general.
PLANNING AHEAD - Growth strategy
I have learnt that is it good to plan ahead, set goals for
the growth of your blog so that you know what you are doing now and why you are
doing it. When I started blogging I used to post every other day, which would result
in 3 posts per week and about 12 posts a month. I felt like that was the right
move but then I read to improve in search engine rankings and Alexa rankings I
had to posts as often as possible, because in the blogging world it is believed
that content is king. I then increased the number of posts per week to 5 and it
did bring me results, exponential growth in fact my fitness blog moved from a
page rank of 0 to 3.
Content creation was always my main kind of strategy for
growing my blog with blog commenting here and there. I realised that I was
listening to the wrong kind of advice from guys who were not in the same niche
as me, posting once or twice everyday was their advice for the fastest growth and
that really works but it is really difficult considering the fact that I am a one man team.
When I looked at top fitness blogs they did not post that much on their blogs
and yet they were getting lots of traffic from search engines and other places
as well.
Quality vs Quantity
The key in the fitness world was quality more than quantity
because unlike other niches, the content was more evergreen than stuff sites
about blogging had to post because the internet is ever changing but working
out and keeping fit does not change much. I realised that I was on the right
track when I was posting just 12 posts a month. I have since decided that for
my main blog I will post as much as possible but only if the article is great
quality and I have decided to make my posts long since that helps with
rankings. So now I put a lot more detail in my posts, I now make my posts a minimum
of 400 words unless it is a video post or an update on something but preferably
I will post articles of over 600 words, I have already implemented this on my
fitness blog and the past few post have been averaging over 800 words.
I like to mix in list posts, motivational post and highly
informational posts with the occasional post that is sort of like a case-study
or experiment to show that the workouts I’m doing work. I have found the
combination to be successful in bringing in different sorts of traffic.
THE HARD TIMES
I noticed that my fitness blog took a little hit in the
recent update because I really was not doing enough back-linking and I managed
to bounce back. I started creating a lot of strong back-links and link wheels
through satellite site. I was submitting unique articles to ezine articles, Squidoo,
Hubpages, made satellite sites on blogger, Tumblr and it was proving effective.
A couple people used my ezine articles and I got linked to by others,
everything was going great till one day on the 12 of april I lost 75% of my
traffic and I could not find my blog anywhere on search engines. I was ranking
on the first page for many keywords I was targeting and I had a lot of my posts
on the second and third page of Google before the 12th, but it was
all gone in 1 day.
I was worried and I’m still worried about what was
happening, I did not know what was happening. I Google to see if anyone has
ever had the same happen to them and what they did to combat this problem, I
found out about the Google dance, apparently if you suddenly start a back-linking
campaign which is what I was doing your site does the Google dance because Google
does not know where to put your site, it may take anything from a few days to a
couple of weeks for your site to go back to normal and people say that they
often see an improvement in their ranking after the dance is over.
I had just gotten adsense and was starting to make some
money when this happened to me, I did not have too many ads above the fold so I
did not think that I was affected by the update relating to too many ads above
the fold.
The past couple of weeks have been very depressing for me; I
even lost inspiration to write posts for a couple days. I enjoy blogging and
find it to be addictive and I am statistics obsessed which is why I have been
depressed lately because I was making such good progress. I have decided that I
am going to push on and that now is not the time to give up, I have to learn
from my mistakes and continue to use all of the knowledge I pick up and
eventually my blog will have multiple steams of traffic not only Google
traffic.
I have that I will create back-links every month but this
time my link building will be more spread out, I will continue to only use
white-hat tactics so that I do not get in trouble. I hope to continue blogging
and hope that my hard work pays off in the end. Every blogger experiences
little speed bumps on the road and maybe it’s these little hurdles that make
the difference between the successful bloggers who are killing it online and
those that give up before their hard work pays off.